Companies have always attempted to lure the consumer with temptation. When it comes to buying lingerie, they tempt them with lustful images and ideas. When it comes to food, they often give us an illusion of health when selling us unhealthy trash. The new trend I've come to realize is becoming more aggressive in this hypersexualized, deviant age is the merging of lust and gluttony in food advertisement. Lust and Glut have always been partners in crime and are often seen together in the occult or even pop culture. (See Gluttony and Lust from Fullmetal Alchemist below)
Lust consumes the consumer, hence makes the human lose track of himself and give in to bodily pleasure which comes with a reduction of disgust. Gluttony is the consumption of sin directly through food itself. St. Thomas Aquinas (dubbed 'My Grandpa' when I was doing by BAC in Theology :3) goes detail about sub-forms of Gluttony, which I find highly interesting. They are:
- Laute - eating food that is too luxurious, exotic, or costly
- Studiose - eating food that is excessive in quality (too daintily or elaborately prepared)
- Nimis - eating food that is excessive in quantity (too much)
- Praepropere - eating hastily (too soon or at an inappropriate time)
- Ardenter - eating greedily (too eagerly)
Laute is sinful because you could be using that money you're wasting on food,
Studiose is like going to one of those fancy restaurants that make you a 40$ plate with four tiny items in the center of it.
Nimis is full out stuffing your face at the buffet.
Praepropere in our society would be to eat
all the time since food is so available and
Ardenter would be the fat-acceptance movement, or, all people who love food and who seek pleasure in food.
